Tags: DigIn, DigIn21, Magazine, DigInMagazine, SeptOct, Fall, LWES, healthy eating, healthy living

September is National Fruits & Veggies Month™

Have a Plant, Take the Pledge, Feel Like a Rockstar, Repeat.

The juiciness of a ripe Granny Smith apple, the crisp crunch of a garden-fresh carrot, the savory undertone of frozen kale in morning eggs or the subtle sweetness of canned pineapples added to cottage cheese-there’s something about fruits and veggies that takes any dish higher.

During the month of September, produce lovers are invited by the Produce for Better Health Foundation to hail all there is to love about your favorite fruits and vegetables AND Have A Plant™ by pledging to add one fruit and/or vegetable to your daily routine.


Why just one more?

The Dietary Guidelines for Americans found most Americans are severely missing the mark when it comes to meeting fruit and vegetable recommendations: 80% under-consuming fruit and 90% under-consuming vegetables.[1] The issue isn’t knowledge, either, since most of us know eating fruits and vegetables will help us feel our best[2].

The barrier to eating enough fruits and vegetables seems to be perception. For example, research from The Foundation2 found common barriers cited by individuals eating fruits and vegetables less than 6 days a week were appealing to the tastes of the whole family, lack of culinary skills and being limited physically. Those consuming fruits and vegetables 6-7 days a week cited the same barriers but were much more inclined to be committed to a healthy lifestyle and have a more positive outlook on overcoming barriers.

What does this mean for you? Eating one more fruit and/or vegetable a day is all up to you! How awesome is that?


It doesn’t matter if you choose fresh, frozen, canned 100% juice or dried—all forms fit here. Whether it’s a local Macintosh apple smashed into sauce or frozen broccoli added to pasta, the choice is yours. Just remember: Where there is a will, there is a way…and a fruit or veggie.

Take the Have A Plant™ Pledge by visiting The Foundation’s webpage at: https://fruitsandveggies.org/stories/take-the-pledge/.

[1] U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015–2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at: http://health.gov/dietaryguidelines/2015/guidelines/.
[2] Produce for Better Health Foundation. Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2012-2016.