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Product Safety Notices & Recalls

At Big Y, our goal is to exceed our customers' evolving expectations by constantly seeking better ways to create and deliver world class service and value. This makes food safety a priority for us. We maintain the highest standards of performance in all areas of our Big Y Locations especially when it comes to the well-being of our community.

Recall: a situation in which exposure will, may, or may not cause adverse health consequences. Detail of the recalled product consequences is listed within each posted product recall.

Hello Kids Strawberry Fluoride Toothpaste Recall 

August 10, 2023


Colgate-Palmolive Company today announced a voluntary consumer level recall of six lots of its hello® Wild Strawberry Fluoride Toothpaste sold in the United States.

The product is being recalled because some of the tubes are incorrectly labeled as hello® Fresh Watermelon Fluoride-Free Toothpaste rather than having the correct label for hello® Wild Strawberry Fluoride Toothpaste, which contains the active ingredient sodium fluoride and is regulated as an over-the-counter (OTC) drug to help protect against cavities.

The tube does not display a required Drug Facts Box that discloses the presence of fluoride or directions for use. It also does not display warnings required of all fluoride toothpaste, including that the product should be kept out of reach of children under six and to get medical help or contact a Poison Control Center right away if more product than used for brushing is accidentally swallowed. The absence of the appropriate labeling creates the potential for unintentional exposure to fluoride. Exposure to too much fluoride (such as, for a very young child, ingestion of a third of a tube of toothpaste) can cause adverse reactions with a range of symptoms such as abdominal pain, diarrhea, vomiting, and potentially more serious adverse health consequences.

To date, Colgate-Palmolive has not received any reports of adverse events related to this recall.

Upon returning the product to your local Big Y or with the proof of purchase (if the product was discarded), you will receive a full refund.

The following products are sold at Big Y:  

Product Name  UPC Size Best Before Date
Hello Kids Strawberry Fluoride Toothpaste 81915602026 4.2 oz (L) 004287 - EXP 08/2024;
(L) 2267USA94A - EXP 08/2024;
(L) 2271USA94A - EXP 08/2024;
(L) 3053USA94A - EXP 01/2025;
(L) 3156USA94A - EXP 05/2025;
(L) 3157USA94A - EXP 05/2025

Consumers with questions regarding this recall may contact Colgate-Palmolive at 1- 855-554-7567 Monday through Friday, 9:00 a.m. to 5:30 p.m. Eastern Time.

More Resources:

Recalls Background and Definitions | FDA 

Both FSIS and FDA offer free recall email notifications. By clicking on the links on the FSIS and FDA recall pages, you can sign up for email notifications of all recalls. All you need is a valid email address.

Recalls.gov - Your Online Resource for Recalls - http://www.recalls.gov/

FDA's Recalls, Market Withdrawals and Safety Alerts Page - http://www.fda.gov/Safety/Recalls/default.htm

USDA Food Safety and Inspection Service Current Recalls and Alerts - http://www.fsis.usda.gov/Fsis_Recalls/Open_Federal_Cases/index.asp