Big Y Goes Local with New England's Finest
All throughout the rolling hills of the Connecticut River Valley, you'll find small farms and food producers, each one devoted to its own specialty: Hand-picked fruits and vegetables, just-caught seafood, handmade breads and cheeses. These family-owned and independent farms and companies are a big part of the fabric of our region, helping ensure that our unique culture, cuisine and flavors will continue to stay vital for generations to come. We are absolutely committed to helping support these local businesses by bringing their delicious products directly to you, strengthening our New England community and building up our local economy.
It's this simple:
Buying from local growers, businesses and manufacturers means that the profits stay local - more than $200,000,000 last year alone. Helping to keep these small producers in business is good for the local economy, something that's especially important to consider right now. It helps keep our vibrant farming community thriving. It's also a benefit to the landscape, ensuring that green fields, farmlands and verdant orchards will be preserved for future generations.
Not only does it taste better, locally grown food is often better for you.
Fresh produce starts to lose nutrients as soon as it's picked; the longer the wait time between harvest and preparation, the more nutrients are lost. Since it's harvested and sold often within a day or two, locally-grown produce packs a much larger nutritional punch.
What's more, local products are "green" in the truest sense of the word.
Because they don't travel as far to get to you, less fossil fuel is used, resulting in fewer carbon emissions. Smaller local farms are also far more likely to produce food using sustainable growing methods and to avoid chemical pesticides, genetically altered food and hormones. The bottom line: It's better for our air, soil and water.
We're proud to work with local producers whenever we can.
Not only does it help keep these small businesses healthy, but it helps us bring the best, highest-quality merchandise to our customers. We're committed to providing our shoppers with the finest, freshest and most flavorful foods that we can, and in the spirit of community togetherness, we're proud to partner with other New Englanders who feel the same way.
Looking for local goodness?
Look for the "I'm Local" logo for products grown or manufactured near you.