Tags: Big Y, News, Press, Release, 2024, Gabby’s Dollhouse, Sprinkle Party, Tour, Coming to, Big Y Locations

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Big Y in the News

Big Y Foods, Inc. is one of the largest independently owned supermarket chains in New England. Big Y operates 84 locations throughout Massachusetts and Connecticut including 70 supermarkets, Table & Vine Fine Wines and Liquors and 13 Big Y Express gas and convenience locations with almost 12,000 employees. Big Y has been recognized by Forbes as a Best-in-State Employer in Massachusetts and Connecticut, as well as Employer of Choice by the Employers Association of the Northeast. Founded in 1936 by brothers Paul and Gerald D'Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a "Y".

Big Y in the News contains excerpts from press releases that have been sent to local media. 

Gabby’s Dollhouse Sprinkle Party Tour coming to Big Y Locations

Tour is part of back-to-school themed partnership with Sweet P’s Bake Shop

BROOKFIELD, CT (September 7, 2024) – Big Y Family Markets is excited to share Gabby’s Dollhouse is coming to their Brookfield and Middletown, CT locations.

The free event will take place on Saturday, September 7, 2024, from 10:00 AM to 12:00 PM in Brookfield, CT and 3:00 PM to 5:00 PM in Manchester, CT. The event is part of a nationwide Gabby’s Dollhouse Sprinkle Party Tour as part of its partnership Sweet P’s Bake Shop.

Sweet P’s Bake Shop, an exclusive in-store bakery brand for Big Y, has partnered with the preschool series from DreamWorks Animation, now streaming on Netflix.

“Family comes first for us here at Big Y. We know how much our shoppers and their children love Gabby’s Dollhouse and Sweet P’s treats, so we’re so excited to offer an opportunity for children to meet Gabby in our stores,” said Scott Brackney, Director of Big Y Brands & Retail Pricing.

Additionally, Big Y shoppers can find allergy-friendly, peanut and tree nut-free Pink Frosted Sugar Cookies in participating stores to celebrate Back-to-School for parents and children. The packaging will feature a QR code that can be scanned to take shoppers to digital surprises and delights for themselves and their children. This will include celebration activities like a printable birthday banner, colorable birthday and celebration cards, a no-bake recipe activity, as well as co-branded coloring sheets, educational activity sheets and daily affirmation cards that parents can include with an allergy-friendly Sweet P’s cookie in their child’s lunchbox to offer words of encouragement during the day.

Parents can also find an official Gabby’s Dollhouse playlist, schedule a birthday video call, and find fun Gabby’s Dollhouse games and printables. They can also access the link HERE.

For more information on this event, contact Jade Rivera-McFarlin, Manager of Communications for Big Y at 413-504-4150 or [email protected].