Tags: Big Y, News, Press, Release, Help, Local, Veterans, Table, Vine, Yuengling Brewery

Newspaper and Laptop Keyboard

Big Y in the News

Headquartered in Springfield, MA, Big Y is one of the largest independently owned supermarket chains in New England. Proud to be family owned and operated, we operate almost 80 stores throughout Connecticut and Massachusetts with over 11,000 employees. Big Y has been named a 2015 Employer of Choice by the Employers Association of the Northeast. Founded in 1936 by brothers Paul and Gerald D'Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a "Y".

Big Y in the News contains excerpts from press releases that have been sent to local media.

Help for Local Veterans

SPRINGFIELD, MA (June 13, 2019)

In the Month of May, the Yuengling Brewery and Table & Vine in West Springfield joined forces to help raise money for Veterans and their families through their “Lagers for Heroes” program in which 100% of the donations raised goes directly to help local Massachusetts Veterans via a strong partnership with the MA VFW Foundation. The program ran May 1st – May 31st and through the generosity of its consumers, Table & Vine was able to raise $871.00.

On Thursday June 27th at Noon, the Yuengling Brewery and Table & Vine 1119 Riverdale St. West Springfield will be conducting a check presentation between Table & Vine and the MA VFW Foundation. Several MA VFW state officials, local post members, as well as sales teams from Williams Distributors and the Yuengling Brewery will be on hand to celebrate this occasion.

About Lagers for Heroes:
Lagers for Heroes is a program the Yuengling brewery has built to not only pay tribute to local Veterans but also help raise money and awareness through the strong partnership with the MA VFW Foundation through its in-store fundraising program. What’s unique about this campaign is that 100% of the proceeds help local Veterans. The foundation is run by local vets, for local vets and their families who are in need of assistance. Below is an interesting story of how their Lagers for Heroes helped a local soldiers family in Carver MA in need of a new roof while the soldier was stationed abroad.


About D.G. Yuengling & Son, Inc.
Based in historic Pottsville, PA, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family- owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest and now Golden Pilsner.

About Table & Vine
Table & Vine is New England’s premier fine wine, spirits, beer and specialty foods merchant located in the heart of Massachusetts’ beautiful Pioneer Valley. At Table & Vine, they believe some of life’s most special moments revolve around a glass of wine at dinner, a cocktail with friends, or an ice-cold brew watching their favorite team.

At any one time, you’ll find over 4,000 varieties of wine, 3,500 spirits, 3,500 domestic, imported, micro and local craft-brewed beer, 150 artisan cheeses and 1,500 specialty foods. While their selection is the largest on the East Coast, it’s their knowledgeable staff that set them apart. For any toast, taste or budget, their experts will help find just the right bottle to compliment most special occasions. Table & Vine has locations in the Northampton, Greenfield, Wilbraham, Holden, Franklin and North Quincy, MA Big Y Supermarkets.