To improve quality of life by supplying food, clothing, shelter and education to everyone who has contact with our coffee; from the families who produce the coffee, to the families of our customers and the societies in which they live.

To educate and assist all these families in their efforts of respecting nature and preserving the natural beauty of the world we live in.

Goals

1. Concentrate on the basic needs of life: food, education, clothing, and shelter. Expand to other services as these basic needs are met.

2. Work on a fixed price contract, which will allow these farmers to make a living, improve the quality of life for their workers, and become more environmentally sensitive.

3. Work cooperatively with the farmers, where we both contribute toward a common good.

4. Start one new program every year whenever possible.

5. Make a direct impact, and remain directly involved: Visit, outline, discuss, finalize, pay out, and check up.