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Freezing: Nature's Pause Button

Freezing is simply nature’s pause button, nothing more, nothing less. Freezing is a natural way to lock in the freshness and nutrition of your favorite foods.

A ground breaking new study from the University of Georgia, commissioned by the Frozen Food Foundation, compared the nutrient content of eight commonly purchased frozen and fresh-stored vegetables - blueberries, strawberries, corn, broccoli, cauliflower, green beans, green peas and spinach.

The results of this unique "market basket" study conclusively demonstrate that frozen fruits and vegetables are nutritionally equal to - and in many cases superior to - their fresh counterparts. For more on how "nature’s pause button" stacked up, visit frozenfoodfacts.org.

Watch a video about Nature's Pause Button

Nature's Pause Button from American Frozen Food Institute on Vimeo.